KiwiCo & the Flat Stanley Project

Jun 24, 2018 / By Katherine Rea

Have you heard of The Flat Stanley Project? It was created in Canada by Dale Hubert in 1995 as a way to engage his 3rd grade students in literacy, geography, and social studies. Kids cut out and color a fictional character named Stanley, then mail him to a friend. One may have arrived at your house from a friend who lives far away… or you may have supported your kiddo in finding a distant friend or relative to ship her Flat Stanley off to.

Stanleys have traveled all over the world this way!


Here at KiwiCo, we don’t have Stanleys, but we do have Steve! Steve the Kiwi has traveled all over the world. Here are a few of his recent adventures.


Steve skiing in Tahoe


Steve at our old offices in downtown Los Altos


Steve at the Louvre in Paris!


Steve in Disneyland


Steve at the Eiffel Tower

We recently launched our newest line – Atlas Crate – as our own way to encourage kids to see themselves as citizens of our global community. Every Atlas Crate introduces kids to a new destination around the world and is designed to help kids develop an appreciation for other cultures, and to grow their understanding of – and empathy for – communities and customs beyond their own experience. The Flat Stanley Project certainly does this, which is why we think it’s pretty neat!

And now we have some more world-traveling KiwiCo characters: Milo and Anya – our the chief adventurers whom you’ll follow along in every Atlas Crate!


But traveling and having an adventurous spirit doesn’t require you to go far! Last week we asked our followers on Instagram:

Check out some of the awesome answers we got!

From @nodirzakirov “Bukhara and Samarkand in Uzbekistan!”



From @ummzaydmohammad “Definitely to #mtrainier WA”


From @clownsrscary “The Toledo Zoo!”


You don’t have be to Flat Stanley or Steve the Kiwi to learn about new lands and cultures. You, too, can explore a new destination every month – with Atlas Crate!

Order Atlas Crate today!

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